Want to create a stand-out brand with compelling messaging?

I can help.

I’m a content and brand expert known for creating clear guidelines and strategies for brands big and small. I focus on distinct voice development, compelling storytelling, crystal clear messaging, audience-first communications, and actionable plans for content, editorial, and social teams.

Most companies don’t need a full-time brand strategist or content director. That’s where I come in. From developing or aligning your brand mission, values, and personality to creating voice guides that help and inform writers, I can help you navigate the confusing waters of developing a clear brand personality with voice and verbal guidelines. I can work with your internal team or freelancers to make sure everyone is on the same page, even working with them to establish messaging hierarchies and create content calendars. Once you’re all set up, I can return for scheduled check-ins to keep things on track, tune up guides to address new questions, and update plans to meet changing needs.

Services

  • Brand development + strategy

  • Messaging hierarchies

  • Long + short storytelling

  • Content strategy + management

  • Editorial + marketing content

  • Video + audio scripts

  • Style guide creation + fine-tuning

  • Content calendar creation

  • Social media planning

  • Brainstorming, writing, and content workshops

  • Mentor young creatives

More skills!

  • Multimedia skills

  • Oral history training + journalistic interview skills

  • Archival research experience

  • SEO + UX experience

  • Pedagogical training + teaching experience

  • AP + Chicago style down flat

See the client and publication lists below or LinkedIn for more details.

Brand, Content, Copywriting Clients

  • Partake Brewing

  • Konscious Foods

  • OpenTable

  • Course Hero

  • Uber — agency: Wolff Olins

  • LinkedIn — agency: Wolff Olins

  • Brava — agency: West Ventures

  • My Fitness Pal

  • Munchery

  • Haldi — agency: Yung Studio

  • Consumer Reports

  • Food Print

  • Google Maps

  • Staub Cookware

  • Kashi — agency: Barbarian Group

  • Dial House

  • California Vistors' Guide

  • Great Places to Work

  • Bon Appetit Management Company

  • Weber Grills

  • Weight Watchers

  • HomePay — agency: West Ventures

  • Mezzetta

  • Lila B Design

  • Local Artisan Cafés

  • Torani Syrup

  • Nature's Own

  • Prevelent Designs

  • Diamond Walnuts

  • Safeway

  • 12-Week Body Solution

Books

  • Beyond Delicious: How to Write About Food, Stemwinder Press, forthcoming 2022

  • Should We All Be Vegan? A Primer for the 21st Century, The Big Idea series, Thames & Hudson, 2019

  • Bowls! (cookbook), Chronicle Books, 2017

  • Greens + Grains (cookbook), Chronicle Books, 2014

Select Publications List

  • The Pie and Me: An Autobiographical History of Pizza, Edible San Francisco, fall 2021

  • Should We All Be Vegan? Edible San Francisco, summer 2021

  • When Cooking Stopped Working, Edible San Francisco, spring 2021

  • How to Eat Local in Winter, Edible San Francisco, winter 2020

  • The Salmon Pass, Edible San Francisco, Spring 2016

  • Cooking's Not for Everyone, Edible San Francisco, Winter 2015

  • The Glut, monthly column about seasonal produce, San Francisco Chronicle, October 2014-September 2015

  • New Hybrid Vegetables, Everyday with Rachel Ray, November 2014

  • Manner Matters, weekly column about dining etiquette, SeriousEats.com, 2014

  • San Francisco in 2,000 Calories and 10,000 Steps, Cooking Light, April 2014

  • A Semi-Autobiographical Guide to Cooking Like a Pro, 4-part (Relax, Practice, Sense, Judge) year-long series, Edible San Francisco, 2014

  • The Dinner Files, dinner-centric blog, 2008-2014

  • Label Lingo, monthly column about what food labels really mean, Recipe.com, 2012-2014

  • Peak Experience (feature), Sunset magazine, December 2013

  • In Mexico's Yucatan Peninsula, a Cooking Class Turns out to Be a real Turkey, Washington Post, 21 November 2013

  • Food in the Wild, 4-part (Crabs, Snails, Morels, Plums) year-long series, Edible San Francisco, 2013

  • Redwood Hill Farms, Culture magazine, Autumn 2012

  • Natural Snacks, grist.org, Nov 2012

  • Seasonal Cooking, 4-part (Shellfish, Meat, Fruits, Vegetables) year-long series, , Edible San Francisco, 2012

  • Too Many Melons, grist.org, August 2012

  • San Francisco Artisan Foods, TakePart.org, 2012

  • Bourdieu’s Food Space, Gastronomica.org, 2012

  • Nut Goodie, Put A Egg On It, spring 2012

Other Publications

  • The New York Times

  • Elle magazine

  • Design Like You Give a Damn: Architectural Responses to Humanitarian Crises (essay featured)

  • The Bigger the Better the Tighter the Sweater (essay featured)

  • weightwatchers.com

  • tastingtable.com

  • Afar.com

  • Over 100 articles while on staff at Sunset magazine

Honors and Awards

  • Best Food Writing 2015

  • Best Food Writing 2014

  • Best Food Writing 2013

  • Best Feature Story, Edible Communities, 2012

  • EatWrite! Fellowship, Writers' Colony at Dairy Hollow, 2012

  • AIWC Fellowship, 2010

  • Gold Street Press Scholarship, 2008

  • Fulbright Foreign Scholarship (France)