OpenTable DINE ON Campaign
Crafted copy for the brand’s first-ever out-of-home campaign designed to celebrate restaurants post-pandemic. After app use in the San Francisco Bay Area jumped, the campaign was expanded to five more cities.
The Vibe Shift
Led the OpenTable content teams (B2C and B2B) towards glory with a blog package that covered restaurants as a concept and cultural phenomenon.
OpenTable Verbal Guidelines
Developed the brand’s first-ever single brand voice that flexed across audiences (diners and restaurants), teams, and channels.
Click through to see the guidelines.
OpenTable Content Workshops
A selection of real world examples used to get real nerdy about words (I promise, the team loved these!).
See the selection here.
An exploration of how a shift in tone might appeal to a different group of diners and restaurants.