http://www.mollywatsonwriter.com/portfolio daily 0.75 2019-09-04 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566662188443-TKTS8N6Y4VQ574E1XXLN/EdibleCommunitiesHomepage.png Copy + Content Portfolio - Edible Communities Editor-in-chief. Plans, assigns, and edits all content on the flagship website for the 80+ local Edible magazines around the US and Canada. See the site https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566662188443-TKTS8N6Y4VQ574E1XXLN/EdibleCommunitiesHomepage.png Copy + Content Portfolio - Edible Communities Editor-in-chief. Plans, assigns, and edits all content on the flagship website for the 80+ local Edible magazines around the US and Canada. See the site https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566946803122-D8FZ3G52ENDG18P7F0MJ/EdiblePotluck.png Copy + Content Portfolio - Edible Potluck Launched a flagship podcast for the Edible brand. Listen to the podcast https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567280252749-TRL7EQB9LUX2UTQKGATF/Screenshot+2019-08-31+12.36.22.png Copy + Content Portfolio - Select Brand + Content Projects A few highlights from brand stories to tweets, stirring manifestos to “how it works” website copy. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566697795725-KERQXSF89Y80UUK7B2EX/UberTOV.png Copy + Content Portfolio - Uber 2018 Rebrand (agency: Wolff Olins) Crafted new tone of voice and content guidelines, leading TOV from client pitch to launch. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567279445141-KYT8H79PVMV9LBQW719Q/LIWorkbook1.jpeg Copy + Content Portfolio - LinkedIn Storytelling Workshop Collateral developed for an internal marketing conference. See the entire notebook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566701041237-EC22NW1TODUG4SU4MK5E/MFP.png Copy + Content Portfolio - My Fitness Pal Developed a strategy focused on creating seasonally specific nutrition content, promoting the existing high-quality evergreen content, and consolidating overlapping pieces into Essential Guides to create a static landing page for new users. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1456965175560-ALWHKNQE5G30UAFJ7HO5/sweatequity%26co.tag.jpg Copy + Content Portfolio - Sweat Equity & Co. Naming project for SF Museum of Modern Art Shadow Shop participant. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566698148232-UOGNV1LHHR9ET2WHKYXM/Haldi+Homepage.png Copy + Content Portfolio - Haldi Brand tone of voice and website copy for skin care start-up. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1475281131820-K7QDEYFHHNRO0WCI3A4B/Munchery+Lunch.jpg Copy + Content Portfolio - Munchery Content Director Shifted the focus from exclusively offer-based communications to a conversation focused on the entire customer experience, adding value and heightening engagement. See more Munchery work here. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1487627935948-WLCHIV5BDFR9VVSZKDWB/Google+Hotel+Listing.jpg Copy + Content Portfolio - Google Maps Wrote scores and edited hundreds of hotel listings as an editorial lead of a global team. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566697367035-OOWWVKTUSABR9VV3C3WB/Munchery+Messenger+%236.jpg Copy + Content Portfolio - Munchery Content Director Shifted the focus from exclusively offer-based communications to a conversation focused on the entire customer experience, adding value and heightening engagement. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566698923884-8O1DG0Z7QNR6Z4MZBQAB/Tale+of+Two+Cows.png Copy + Content Portfolio - Foodprint.org Wrote consumer-friendly article on beef production (see here); directed creation of accompanying infographic (see here). https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1457326279394-9EF38IJ64FAD9KSDP2GF/Local+Artisan-Story.jpg Copy + Content Portfolio - Local Artisan Cafes Branding, content, and copywriting. Identifying key values to create a story about the food, the chefs, and the company. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1457414810936-4CWW3OT55KMD08JKU8YZ/Munchery%2BRoyChoi.png Copy + Content Portfolio - Munchery x Roy Choi Copywriting for a cobranding and partnership announcement. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1475338695833-RGGFN68ADHA9EXYIWDU2/Great+Places+to+Work+-+Etsy.png Copy + Content Portfolio - Great Places to Work Sample of one of scores of profiles. Research—including raw data, surveys, and interviews—and copywriting. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566697665407-1I8CZD7SKBZHRJAS8589/Citrus+Salad+Card.jpg Copy + Content Portfolio - Munchery Recipe Cards Creative conception and editing of hundreds of meal kit recipes cards. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1456964883754-4I5RRXO5YCNOPQS6EKUB/Kashi-Upgrade-Your-Snack.jpg Copy + Content Portfolio - Kashi (agency: Barbarian Group) Along with the Upgrade Your Snack trial event and homepage copy for Kashi.com, managed all content and newletters for the cereal giant on behalf of the Barbarian Group, 2009-2010. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1457331364494-Q3D1VPLQYIJ3JRQPTFU3/Munch+On+This.jpeg Copy + Content Portfolio - Ad for SF Giants Opening Day Creative conception and copywriting. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1486700997103-WP7OLOPMJ7AQOLEKHDAC/CA-Guide-2014-Foodie-Day.jpg Copy + Content Portfolio - California Visitors' Guide Made the most of a crazy assigned itinerary; of many, many pieces of custom content for them, this was the most delicious. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1475339358587-9AFFACVHRLFP4UNNCFSI/Consumer+Reports+Green.png Copy + Content Portfolio - Consumer Reports Greener Choices Copywriting for Consumer Reports Greener Choices website. See more at Greener Choices https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1487626765968-CER00Z9ICMSYZWAIMATT/LF+February.png Copy + Content Portfolio - The Spruce Eats (was About.com) Directed and created all local foods content for legacy website for 10 years. http://www.mollywatsonwriter.com/editorial-portfolio daily 0.75 2023-12-05 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662328914531-N4INKHP2GYRMBX2XJ4DA/image-asset.jpeg Editorial Portfolio - Editorial Portfolio From filing farmers market reports to serving as editor-in-chief for Edible Communities, Molly has a rich editorial background. Click through to see select works. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662328914531-N4INKHP2GYRMBX2XJ4DA/image-asset.jpeg Editorial Portfolio - Editorial Portfolio From filing farmers market reports to serving as editor-in-chief for Edible Communities, Molly has a rich editorial background. Click through to see select works. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1698111454006-7FAL9YAAG4LILWY3UPOU/Image+10-23-23+at+6.37%E2%80%AFPM.jpeg Editorial Portfolio - A Salad a Day A 2023 newsletter inspired by a 1915 calendar. Check it out. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662335621359-PF4YR375MN945WQ8H26W/image-asset.png Editorial Portfolio - The Pie and Me: an Autobiographical History of Pizza Edible San Francisco, fall 2021 A fun little romp through the history of pizza and pizza in my life. Read the whole story here. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1457328430851-IRAO95MI8F6861I5OX8R/ESF_Winter2015_CookingsNotForEveryone.jpg Editorial Portfolio - Cooking's Not for Everyone Best Food Writing 2015 (De Capo Lifelong Books, 2015) Originally published in Edible San Francisco, winter 2015. Manifesto against making people feel guilty for not cooking. Read the full story here Order on Amazon Order on Indiebound https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567631175497-I2JFZDSZJOF735TC76YG/SalmonPass.jpg Editorial Portfolio - The Salmon Pass Report on GMO salmon for Edible San Francisco spring 2016 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566701774527-Q3YCGG8Q9F1UXTXW53BI/TheGlutCherries.png Editorial Portfolio - The Glut San Francisco Chronicle, October 2014 - September 2015 A 12-month series covering seasonal cooking at its most overwhelming. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1457327895762-YJKBR30DUKJMU37XH298/Wa-Po+Yucatan+Turkey.jpg Editorial Portfolio - In Mexico's Yucatan Peninsula... ... a Cooking Class Turned Out to Be a Real Turkey. Story for The Washington Post about a Thanksgiving spent in Merida. Read the full story here https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1484007294851-MJ7XDHI1ZSX8HP9MUBDX/Bowls%21.jpg Editorial Portfolio - Bowls! (Chronicle Books, 2017) For those who like to put things in bowls and eat them. Order on Amazon Order on Indiebound https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293618788-WDX8RHHH1X7H5MQMSJPU/Peak2.jpg Editorial Portfolio - Peak Experience Sunset, December 2013 An account of a mid-slope family lunch, complete with recipes. Read the whole story here. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566701290163-4OTYFK68UPWN1MM4UI08/Cooking-Light-SF.jpg Editorial Portfolio - Cooking Light “San Francisco in 2,000 Calories and 10,000 Steps” https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566757444926-6PI5YX5GPPQR6Z9EP28P/ESF-2013-Spring-Snails.jpg Editorial Portfolio - A Snail's Tale: Stalking the Original Slow Food in a San Francisco Garden Best Food Writing 2013 (De Capo Lifelong Books, 2013) Originally published in Edible San Francisco, spring 2013. Read the full story here Order on Amazon Order on Indiebound https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1457332821253-WJJE2W7RBYOMUIR7MYB6/Gastronomica+Bourdieu+graph.png Editorial Portfolio - Bourdieu's Food Space A re-do of a graph in Pierre Bourdieu's 1976 Distinctions with a 2012 foodscape and audience in mind. See the whole shebang here https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1457331862514-IAGR0GTZBQCQWKXU9W7F/ESF-2013-Winter-Crab.jpg Editorial Portfolio - A Day in the Life of a Crab Lover Edible San Francisco, winter 2013 Icy Pacific waters, a leaking kayak, and sharp claws are part of the quest for a truly fresh-caught Dungeness crab. Read the full story here https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566701551248-5KEMCQW7FFWAS0VYNNCS/Should+We+All+Be+Vegan%3F.png Editorial Portfolio - Should We All Be Vegan? (Thames & Hudson, 2019)—part of The Big Idea series Spoiler alert: probably, but it’s not going to happen. Order on Amazon Order on Indiebound https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1456983215903-YIT2BHRYHHRPWERVHYSQ/Nut-Goodie.jpg Editorial Portfolio - Put a Egg on It 50-word story about a beloved Minneapolis-St. Paul candy. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1457326592646-VVR0H89JQV22K5E92N4H/Hanalei+Wishing+Well+NYT.png Editorial Portfolio - Surf, Shave Ice and Sunsets on Kauai Travel piece about Hanalei for The New York Times, with a focus on shave ice and a crazy fun farmers market. Read the full story here https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1456966553879-FD2XVGV2MZE6CNEAHY4Z/Greens+%2B+Grains_Cover.jpg Editorial Portfolio - Greens + Grains (Chronicle Books, 2014) Full of yummy ways to enjoy greens of all sorts with whole grains—time to get regular! Order on Amazon Order on Indiebound https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567368082265-J0CY9YTYRW4R58LLA8LW/Crenn1.jpg Editorial Portfolio - Turning the Tables Profile of Dominique Crenn for Elle magazine, February 2011 Read the entire story here. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566757570070-XNJ2A27II1QAHOCXDM68/BFW2014.png Editorial Portfolio - How to Cook a Turkey Best Food Writing 2014 (De Capo Lifelong Books, 2014) Originally a post on The Dinner Files Translated and reprinted in HojaSanta (Mexico City) Hot tip: put it in the oven. Read the full story here Order on Amazon Order on Indiebound https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567279993095-VU19Y12GSVOSMSK3OX6O/Screenshot+2019-08-31+12.32.43.png Editorial Portfolio - Notable Publications From books to articles, a few publishing highlights. http://www.mollywatsonwriter.com/storytelling-workbook daily 0.75 2019-08-31 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567279288502-WVAKYQCOIKG1449BAS9G/LIWorkbook1.jpeg Storytelling Workbook - Storytelling Workbook Pamphlet developed for a storytelling workshop lead for a global marketing conference for LinkedIn (agency: Wolff Olins). https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567279288502-WVAKYQCOIKG1449BAS9G/LIWorkbook1.jpeg Storytelling Workbook - Storytelling Workbook Pamphlet developed for a storytelling workshop lead for a global marketing conference for LinkedIn (agency: Wolff Olins). https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567279290268-6V1D0LXAJ4VODR47AE53/LIWorkbook2.jpeg Storytelling Workbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567279289305-BTMUO8XQ4CY6GO7FLAFB/LIWorkbook3.jpeg Storytelling Workbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567279289982-R4UVVKTASGBU5LAKIGTK/LIWorkbook4.jpeg Storytelling Workbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567279290554-ZQ9QK9NXRUWVZQ1PTD8N/LIWorkbook5.jpeg Storytelling Workbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567279290840-76AY6ZZ9PSYEXFDZFOY0/LIWorkbook6.jpeg Storytelling Workbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567279291189-U8QTZY8V6A9SAAHFXOME/LIWorkbook7.jpeg Storytelling Workbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567279291587-F8B9IMGN3GC1Z8FEQ6XS/LIWorkbook8.jpeg Storytelling Workbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567279291704-CN1U8ZM6NKXDO9KBO4KL/LIWorkbook9.jpeg Storytelling Workbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567279293194-C001DUUGQMH7L82P2QF8/LIWorkbook10.jpeg Storytelling Workbook http://www.mollywatsonwriter.com/hand-model daily 0.75 2023-10-24 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1520456905826-LZ6NOFHDWYL9PYLYEJVN/Gluhwein+Hand+Modelling.jpg Hand model https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1520456905826-LZ6NOFHDWYL9PYLYEJVN/Gluhwein+Hand+Modelling.jpg Hand model - Sunset Magazine Yes, this photo really ran in Sunset Magazine. Looking for short fingers, vein-laced hands, half-bitten nails, and dry cuticles? Contact me http://www.mollywatsonwriter.com/snails daily 0.75 2022-09-04 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567292521943-R6BJIVL3XJ72LWEVB1KL/Snail1.jpg A Snail's Tail - A Snail's Tale: Stalking the Original Slow Food in a San Francisco Garden Featured in Best Food Writing 2013, originally published in Edible San Francisco Order on Amazon Order on Indiebound Click through below to read the whole story. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567292521943-R6BJIVL3XJ72LWEVB1KL/Snail1.jpg A Snail's Tail - A Snail's Tale: Stalking the Original Slow Food in a San Francisco Garden Featured in Best Food Writing 2013, originally published in Edible San Francisco Order on Amazon Order on Indiebound Click through below to read the whole story. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567292519914-O1COSZ0E9U82F4B4H82L/Snail2.jpg A Snail's Tail https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567292522801-N32UG6WZYXN566J7DHNY/Snail3.jpg A Snail's Tail https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567292527506-4OVN84FBKPVQ91UGYOLO/Snail4.jpg A Snail's Tail https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567292528439-KRI8E4576F6BD6WAHICA/Snail5.jpg A Snail's Tail https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567292530492-W6B1UZ6LKYAQ9PJHIBJ9/Snail6.jpg A Snail's Tail https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567292536570-V234CI9KZ1S0IDH9KP0A/Snail7.jpg A Snail's Tail https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567292536212-WRZM93RUZ4PDS7BIBPL1/Snail8.jpg A Snail's Tail http://www.mollywatsonwriter.com/cookings-not-for-everyone daily 0.75 2022-09-04 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293229839-VB8QMAAQCPHWCGBY07M3/Cooking1.jpg Cooking's Not for Everyone https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293229839-VB8QMAAQCPHWCGBY07M3/Cooking1.jpg Cooking's Not for Everyone - Cooking's Not for Everyone Featured in Best Food Writing 2015 (originally published in Edible San Francisco) Click through to read the entire story. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293070403-WJR5ALP6Z8MZQ1DHGOR5/Cooking2.jpg Cooking's Not for Everyone https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293229839-VB8QMAAQCPHWCGBY07M3/Cooking1.jpg Cooking's Not for Everyone https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293073328-LVTWYT3GMDE3HEYMJUCF/Cooking3.jpg Cooking's Not for Everyone https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293078219-LGJ75WNWB9QCTALNXS3Q/Cooking4.jpg Cooking's Not for Everyone https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293076793-X0S932BIAZPATN3DKA5E/Cooking5.jpg Cooking's Not for Everyone https://static1.squarespace.com/static/56d77da2c2ea51af9152bf1c/5d6afe79426fc0000142de71/5d6afe8c4f45fb0001117ade/1662317470620/Cooking1.jpg Cooking's Not for Everyone - Cooking's Not for Everyone Featured in Best Food Writing 2015, originally published in Edible San Francisco Order on Amazon Order on Indiebound Click through to read the full story. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293078963-0UV4QO6TODFGWJUUSFDZ/Cooking6.jpg Cooking's Not for Everyone https://static1.squarespace.com/static/56d77da2c2ea51af9152bf1c/5d6afe79426fc0000142de71/5d6aff28e4f17a00018b9519/1662317470664/ Cooking's Not for Everyone http://www.mollywatsonwriter.com/peak-experience daily 0.75 2019-08-31 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293619191-7FEOLZ5F52B83WJJNT4M/Peak1.jpg Peak Experience - Peak Experience Four-spread feature in Sunset magazine. Click through to read the entire story. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293619191-7FEOLZ5F52B83WJJNT4M/Peak1.jpg Peak Experience - Peak Experience Four-spread feature in Sunset magazine. Click through to read the entire story. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293618788-WDX8RHHH1X7H5MQMSJPU/Peak2.jpg Peak Experience https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293622185-36YXQNDUIES6CB5429UM/Peak3.jpg Peak Experience https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293622239-UWYOMT2DUUAXC49YJA3O/Peak4.jpg Peak Experience https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293625595-UUNJP9XILXDH43PFDPHB/Peak5.jpg Peak Experience https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293625188-TJQHZA7SVM5ZV9U4BEGL/Peak6.jpg Peak Experience https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293627694-9B0E98S3SW07CXKTONBJ/Peak7.jpg Peak Experience https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293628434-YQP1JUVEOYK9X5X0OB7L/Peak8.jpg Peak Experience http://www.mollywatsonwriter.com/day-in-the-life-of-a-crab-lover daily 0.75 2019-08-31 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293864831-XF2ID3W1L3RF7VWIM4OA/Crab1.jpg A Day in the Life of a Crab Lover - A Day in the Life of a Crab Lover Feature story in Edible San Francisco, winter 2013 Click through to read the entire story. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293864831-XF2ID3W1L3RF7VWIM4OA/Crab1.jpg A Day in the Life of a Crab Lover - A Day in the Life of a Crab Lover Feature story in Edible San Francisco, winter 2013 Click through to read the entire story. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293864831-ZPCAJ85O2NZ695KQOJF5/Crab2.jpg A Day in the Life of a Crab Lover https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293867317-8U79MVZ4UO2SX2M47Y9S/Crab3.jpg A Day in the Life of a Crab Lover https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293867146-P8ZE5VRJVY7V15GHDCFI/Crab4.jpg A Day in the Life of a Crab Lover https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293870147-TJHCGJD80SITR6QDVSPC/Crab5.jpg A Day in the Life of a Crab Lover https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293871060-2O4F7USPNLSGERHFLRNK/Crab6.jpg A Day in the Life of a Crab Lover https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293873276-IL38DTWT70T36W9DIZVB/Crab7.jpg A Day in the Life of a Crab Lover https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293873716-V24UGH9SRDEADC1AIZ2B/Crab8.jpg A Day in the Life of a Crab Lover http://www.mollywatsonwriter.com/scrambled-eggs daily 0.75 2019-08-31 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567294143396-Y4PMBG31K4ZS2C6FHV5I/Eggs1.jpg Scrambled Eggs - Scrambled Eggs Critically acclaimed essay featured in The Bigger the Better the Tighter the Sweater: 21 Funny Women on Beauty, Body Image, and Other Hazards of Being Female Click through to read the entire essay. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567294143396-Y4PMBG31K4ZS2C6FHV5I/Eggs1.jpg Scrambled Eggs - Scrambled Eggs Critically acclaimed essay featured in The Bigger the Better the Tighter the Sweater: 21 Funny Women on Beauty, Body Image, and Other Hazards of Being Female Click through to read the entire essay. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567294144656-L7FD9FDDHQAI253VM5L4/Eggs2.jpg Scrambled Eggs https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567294148796-GPYUIWFFNTH1RWWTD5F9/Eggs4.jpg Scrambled Eggs https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567294148972-TQWVZLVO21YE1M0AY8P7/Eggs5.jpg Scrambled Eggs https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567294153331-IQ202B3FWQRXEEFWC2A4/Eggs6.jpg Scrambled Eggs https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567294153423-1OWN9RYI0537AUBETDNC/Eggs7.jpg Scrambled Eggs https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567294157707-1LQHT6NWLOOWNP3LTCXJ/Eggs8.jpg Scrambled Eggs https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567294157709-BZ0BK4767JWUK2J26F2T/Eggs9.jpg Scrambled Eggs https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567294161650-18T5FLON912Y9KHPV2OF/Eggs10.jpg Scrambled Eggs https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567294161955-3DOC88D0VOLQM99IL99W/Eggs11.jpg Scrambled Eggs https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567294166045-9Y4QKU4JL5BPOGC4E9R8/Eggs12.jpg Scrambled Eggs https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567294166296-617P5AGNZYWTVO2QGUBV/Eggs13.jpg Scrambled Eggs https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567294167492-4METX9IO4W12HPBFLCL2/Eggs14.jpg Scrambled Eggs http://www.mollywatsonwriter.com/crenn-profile daily 0.75 2019-09-01 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567368082265-J0CY9YTYRW4R58LLA8LW/Crenn1.jpg Crenn - Elle Magazine Profile of Dominique Crenn, February 2011 Click through to read the entire story. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567368082265-J0CY9YTYRW4R58LLA8LW/Crenn1.jpg Crenn - Elle Magazine Profile of Dominique Crenn, February 2011 Click through to read the entire story. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567368080746-9OTGAH4YWBFG6XGJT62I/Crenn2.jpg Crenn https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567368087493-GXAVY9J7NAO6U3S30HJY/Crenn3.jpg Crenn http://www.mollywatsonwriter.com/munchery daily 0.75 2022-09-04 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1475281131820-K7QDEYFHHNRO0WCI3A4B/Munchery+Lunch.jpg Munchery - Munchery Content Director Shifted the focus from exclusively offer-based communications to a conversation focused on the entire customer experience, adding value and heightening engagement. See more Munchery work here. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1475281131820-K7QDEYFHHNRO0WCI3A4B/Munchery+Lunch.jpg Munchery - Munchery: New Product Launch Naming and copywriting for to-your-desk lunch service. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1457414810936-4CWW3OT55KMD08JKU8YZ/Munchery%2BRoyChoi.png Munchery - Munchery: Co-branding Announcement Copywriting for a cobranding/partnership announcement with Roy Choi. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567556609003-QJWE5V9YR83K4K1K23WL/2016-JUNE-MM-v3.2_MM.jpg Munchery - Munchery: Print Newsletter Quarterly in-bag newsletter. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566697665407-1I8CZD7SKBZHRJAS8589/Citrus+Salad+Card.jpg Munchery - Munchery: Recipe Cards Creative conception and editing of hundreds of meal kit recipes cards. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1457331364494-Q3D1VPLQYIJ3JRQPTFU3/Munch+On+This.jpeg Munchery - Munchery: Print Ad Creative conception and copywriting for SF Giants Opening Day. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1487622994500-NCMW4LGJYQKTHXIFK06M/image-asset.png Munchery - Munchery: Blog Post Oversaw shift from the blog as a series of company announcements to a consumer-focused, food-centric publication. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662332679725-0NOCO79TOGKXEERVS5VZ/final-blog-sushi_orig.jpg Munchery - Munchery: Graphic Blog Post The switch to consumer-facing publication meant much more fun was had by the copy and art departments. To wit: a chalkboard and some sushi. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566697367035-OOWWVKTUSABR9VV3C3WB/Munchery+Messenger+%236.jpg Munchery - Munchery: eNewsletter Spearheaded monthly newsletters that elevated the conversation with customers beyond offers. http://www.mollywatsonwriter.com/summer-ebook daily 0.75 2019-09-04 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567631524356-TT78KFKR1QYXZLTG3K85/0001.jpg Summer Recipe eBook - Summer Recipe eBook One in a year-long series of seasonal mini-cookbooks for Edible Communities. Click through to see the entire book. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567631524356-TT78KFKR1QYXZLTG3K85/0001.jpg Summer Recipe eBook - Summer Recipe eBook One in a year-long series of seasonal mini-cookbooks for Edible Communities. Click through to see the entire book. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567631523832-VQ55EFUHNUMBGTBE7X6U/0003.jpg Summer Recipe eBook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567631522066-DRLSRYBX9X6SVKKD15FC/0004.jpg Summer Recipe eBook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567631521485-XWJLCTNC6MS02UA5JBTR/0005.jpg Summer Recipe eBook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567631519975-3DX8RJPOGER70C32JK06/0006.jpg Summer Recipe eBook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567631518871-9ZF6MJAWWTKE6NKZD8UK/0007.jpg Summer Recipe eBook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567631516757-E5GHKTSRZ3BKURLBAGJC/0008.jpg Summer Recipe eBook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567631517628-FWLAFQX2S77DC34Z2GOF/0009.jpg Summer Recipe eBook 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https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567631430753-5NKTGEJYIKH3RXHVJZVO/0052.jpg Summer Recipe eBook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567631428420-A2HLDCJNTTQOI1P79CDA/0053.jpg Summer Recipe eBook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567631427718-FMUUFBK4E66OQF9767AK/0054.jpg Summer Recipe eBook http://www.mollywatsonwriter.com/copywriting daily 1.0 2025-11-20 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662330915686-YKNSDKPQQH4UBWMZ37BN/image-asset.jpeg Branding + Copywriting - Branding + Copywriting Portfolio From exhaustively researched reports for Great Places to Work to billboards for OpenTable, Molly has played the field when it comes to copywriting and branded content. Click through for a taste. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662330915686-YKNSDKPQQH4UBWMZ37BN/image-asset.jpeg Branding + Copywriting - Branding + Copywriting Portfolio From exhaustively researched reports for Great Places to Work to billboards for OpenTable, Molly has played the field when it comes to copywriting and branded content. Click through for a taste. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1726926662662-3I09GZ4ZFA8I5SEZRQQ3/image-asset.png Branding + Copywriting - The Charlie Cart Project Crafted a bold, clear brand voice, bespoke style guide, new copy for the website and other collateral, and training for the team to improve writing and presentation skills. See more samples from this project here. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1748638944558-S3ZCM3U2QKS3W2XU6FZE/image-asset.png Branding + Copywriting - Lifesum Collaborated with the creative team in Sweden to craft new copy and guidelines to reflect the lifestyle app’s adoption of AI to make personalized suggestions. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1698106118618-QIQZXRPD1RMTXRNHARNR/image-asset.png Branding + Copywriting - Konscious Foods Streamlined and aligned the company mission and values clearly and joyfully for a vegan food company. See more from this project here. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662332357163-TZVL8241QUY1TL0JS7FZ/image-asset.jpeg Branding + Copywriting - OpenTable As Brand Content Strategy Principal, I touched all aspects of voice and copy for OpenTable, including a bolder voice for the company’s first OOH campaign. See more of my work for OpenTable here. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1748992842059-57KUZBGQNSGUPEZF06SD/image-asset.jpg Branding + Copywriting - Partake Brewing CPG and website copy for the brand refresh in anticipation of the U.S. expansion of this non-alcoholic beer. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1748641777393-T7ZISD6ZRQAO069QHVE1/image-asset.png Branding + Copywriting - Diversity in Design Collaborative Wrote copy and served as a thought partner to the founders to create the initial pitch to bring top design firms into the project. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662324163998-RSBJ03A0O18H7M2Z1E7R/Uber+Billboards.png Branding + Copywriting - Uber 2018 rebrand (agency: Wolff Olins) Crafted a new, lighter, and more human brand tone of voice, as well as content guidelines to support it. Led TOV from client pitch to global launch. Collaborated with in-house teams to develop principles and tools that would work for them. See more of the project here. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566698148232-UOGNV1LHHR9ET2WHKYXM/Haldi+Homepage.png Branding + Copywriting - Haldi skincare Developed brand tone of voice and website copy for skin care start-up. To see more from this project, click here. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1475281131820-K7QDEYFHHNRO0WCI3A4B/Munchery+Lunch.jpg Branding + Copywriting - Munchery As Content Director, shifted the focus from exclusively offer-based communications to a conversation focused on the entire customer experience, adding value and heightening engagement. See more Munchery work here. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566701041237-EC22NW1TODUG4SU4MK5E/MFP.png Branding + Copywriting - My Fitness Pal Developed a strategy focused on creating seasonally specific nutrition content, promoting the existing high-quality evergreen content, and consolidating overlapping pieces into Essential Guides to create a static landing page for new users. 2017 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566700342168-LICQXS1FTD6S1RR6BE6S/Tale+of+Two+Cows.jpg Branding + Copywriting - Food Prints Wrote reports on the environmental impact of different foods and collaborated with the designer to create rich infographics. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1456965175560-ALWHKNQE5G30UAFJ7HO5/sweatequity%26co.tag.jpg Branding + Copywriting - Sweat Equity Naming project for SF Museum of Modern Art Shadow Shop participant. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1487627935948-WLCHIV5BDFR9VVSZKDWB/Google+Hotel+Listing.jpg Branding + Copywriting - Google Hotels (Map) Wrote scores and edited hundreds of hotel listings as an editorial lead on a global team. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1475338695833-RGGFN68ADHA9EXYIWDU2/Great+Places+to+Work+-+Etsy.png Branding + Copywriting - Great Places to Work Wrote scores of profiles. Extensive research—including raw data, surveys, and interviews—and copywriting. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1457326279394-9EF38IJ64FAD9KSDP2GF/Local+Artisan-Story.jpg Branding + Copywriting - Local Artisan Branding, content, and copywriting. Identifying key values to create a story about the food, the chefs, and the company. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1456964883754-4I5RRXO5YCNOPQS6EKUB/Kashi-Upgrade-Your-Snack.jpg Branding + Copywriting - Kashi (agency: Barbarian Group) Along with the Upgrade Your Snack trial event and homepage copy for Kashi.com, managed all content and newletters for the cereal giant (2009-2010) in first step away from traditional editorial publishing. http://www.mollywatsonwriter.com/books daily 0.75 2025-05-26 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1665414652128-JD61H04DVU5AJHMXKGLY/Bowls%21+smaller.jpg Books - Books + Essays Molly Watson is the author of four books and a contributor to several more. Click through to see them all. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1665414652128-JD61H04DVU5AJHMXKGLY/Bowls%21+smaller.jpg Books - Books + Essays Molly Watson is the author of four books and a contributor to several more. Click through to see them all. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1665414652128-JD61H04DVU5AJHMXKGLY/BD+Cover+for+posting.jpg Books - Beyond Delicious: How to Write About Food (Stemwinder Press, 2022) Whether you want to punch up your social captions, bring your blog to the next level, or finally write down all those family recipes, Beyond Delicious is here to help. Available in paperback or ebook. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662319320324-04BVZA3NXOC4GK6T9G99/Should+We+All+Be+Vegan%3F.png Books - Should We All Be Vegan? A Primer for the 21st Century Part of The Big Idea series (Thames & Hudson, 2019) Spoiler alert: probably, but it’s not going to happen. Order on Amazon Order on Indiebound https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567303680431-P4BA1XXRWL563QCE5EAS/Bowls%21.jpg Books - Bowls! Recipes and Inspiration for Healthful One-Dish Meals (Chronicle Books, 2017) Bowls rule, plates drool! Plant-forward recipes, but not a vegetarian cookbook (as the tuna in the cover photo might indicate to anyone paying attention). Order on Amazon Order on Indiebound https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1456966553879-FD2XVGV2MZE6CNEAHY4Z/Greens+%2B+Grains_Cover.jpg Books - Greens+ Grains: Recipes for Deliciously Healthful Meals (Chronicle Books, 2014) Full of yummy ways to enjoy greens of all sorts with whole grains. Time to get regular! Order on Amazon Order on Indiebound https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567308913992-VMNPNY2QFQ6KSK4GIO0T/Screenshot+2019-08-31+20.15.08.png Books - Best Food Writing 2015 (Da Capo Lifelong Books, 2015) Features “Cooking’s Not for Everyone,” originally published in Edible San Francisco. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566757570070-XNJ2A27II1QAHOCXDM68/BFW2014.png Books - Best Food Writing 2014 (Da Capo Lifelong Books, 2014) Features “How to Cook a Turkey,” originally published on Molly’s long-defunct blog thedinnerfiles.com. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662320830397-V0WXVX2TO7QAU5QFSDLE/Best+Food+Writing+2013.png Books - Best Food Writing 2013 (De Capo Lifelong Books, 2013) Features “A Snail’s Tale,” originally published in Edible San Francisco. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1457330697055-JIKTDFYY400EZMPBQ1XM/ScrambledEggs.jpg Books - The Bigger the Better the Tighter the Sweater: 21 Funny Women on Beauty, Body Image, and Other Hazards of Being Female (Seal Press, 2007) Features “Scrambled Eggs,” a critically acclaimed essay on fertility treatments. Read the full essay here. Order the book on Amazon. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400278560-BYJ4444II9JZ7FQGAHN5/EC_spring2019_recipe_ebook.jpg Books - Seasonal Recipes: Spring The spring edition of a year-long series of ecookbooks for Edible Communities. Read the whole ebook here. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567632720772-MD5F1NWO3DSRAIUEYCA7/0053.jpg Books - Seasonal Recipes: Summer One in a year-long series of ecookbooks for Edible Communities. Read the whole thing here. http://www.mollywatsonwriter.com/edible-communities-spring-cookbook daily 0.75 2022-09-05 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400278560-BYJ4444II9JZ7FQGAHN5/image-asset.jpeg Edible Communities Spring Cookbook - Seasonal Recipes: Spring The spring edition of a year-long series of ecookbooks for Edible Communities. Click through to see the whole thing. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400278560-BYJ4444II9JZ7FQGAHN5/image-asset.jpeg Edible Communities Spring Cookbook - Seasonal Recipes: Spring The spring edition of a year-long series of ecookbooks for Edible Communities. Click through to see the whole thing. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400308076-30UXNGQMIPNTRKEHGPML/EC_spring2019_recipe_ebook-2.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400314875-ARVZABYP1X9ZSWA1AN73/EC_spring2019_recipe_ebook-3.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400326971-3XX3PLSWAJBH0M2PRRBV/EC_spring2019_recipe_ebook-4.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400331731-TU5O2Y5L4UK9W35JOKBU/EC_spring2019_recipe_ebook-5.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400335889-A823E02YD9UWHVOGFA96/EC_spring2019_recipe_ebook-6.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400344024-NE8D59LY8JJFX1GEYH9K/EC_spring2019_recipe_ebook-7.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400346517-P7VV115IICWKKBMNPBCU/EC_spring2019_recipe_ebook-8.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400348840-J37UF7Y8L40YQ3QR3OU9/EC_spring2019_recipe_ebook-9.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400352904-16341KEP7ER1SOF6UY7Z/EC_spring2019_recipe_ebook-10.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400357322-SECKS71MGZ7ZHFP0Z1YW/EC_spring2019_recipe_ebook-11.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400366537-QJ8ICLY1XVUOWOED36NR/EC_spring2019_recipe_ebook-12.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400369547-2USDRPNV2SIF97GMEANW/EC_spring2019_recipe_ebook-13.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400372622-7EWIWD4PJMJI83RFWAHU/EC_spring2019_recipe_ebook-14.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400376291-UI3IV3UN7OZG119YMJ6D/EC_spring2019_recipe_ebook-15.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400387091-WAFQYFTSR36SIGO683H2/EC_spring2019_recipe_ebook-16.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400388637-JGTSX1PJAJNPZ64M94YI/EC_spring2019_recipe_ebook-17.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400395751-GGN6366NR0P3KXFT4A2X/EC_spring2019_recipe_ebook-18.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400415287-Y8HZ0RAV8THDER1THQ86/EC_spring2019_recipe_ebook-19.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400425470-9K911YA4G5MA3FDXSPOO/EC_spring2019_recipe_ebook-20.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400429246-3M005M7DPTUACCD4HHSV/EC_spring2019_recipe_ebook-21.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400434217-PE2YIKAA7DDXDFNGCJAR/EC_spring2019_recipe_ebook-22.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400439624-PVKU2ZPWY8UHQZT0N9KT/EC_spring2019_recipe_ebook-23.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400449771-L53Z2K62IN1PA49CZ793/EC_spring2019_recipe_ebook-24.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400465667-2OCFP8UPY2FV46ZY9Q3H/EC_spring2019_recipe_ebook-25.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400511238-TYER4O49AJ44GU5BTV91/EC_spring2019_recipe_ebook-26.jpg Edible Communities Spring Cookbook https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662400526817-28NZNYLTPSILY0SF4MG6/EC_spring2019_recipe_ebook-27.jpg Edible Communities Spring Cookbook http://www.mollywatsonwriter.com/the-pie-me daily 0.75 2025-05-30 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662402268418-SVLPWQWNA4OORAZB1IE4/The+Pie+and+Me.png The Pie & Me - The Pie & Me: an Autobiographical History of Pizza Published in Edible San Francisco, fall 2021. Click through to read the whole story. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662402268418-SVLPWQWNA4OORAZB1IE4/The+Pie+and+Me.png The Pie & Me - The Pie & Me: an Autobiographical History of Pizza Published in Edible San Francisco, fall 2021. Click through to read the whole story. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662402302057-L2C7A33J71UF7U4PFMMQ/The+Pie+and+Me+1.png The Pie & Me https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1662402278127-IZK1NOQY9796KKQS8IWP/The+Pie+and+Me+2.png The Pie & Me http://www.mollywatsonwriter.com/haldi daily 0.75 2025-05-30 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1748639948603-242XXVQHEXI6XTO70RM6/Haldi+Homepage.png Haldi - Haldi homepage Developed the tagline and website for the 2019 launch of this personalized skin care shopping service. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1748639948603-242XXVQHEXI6XTO70RM6/Haldi+Homepage.png Haldi - Haldi homepage Developed the tagline and website for the 2019 launch of this personalized skin care shopping service. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1748640103595-NUL0K2F3PDRJZDAI0X1R/Haldi+3.png Haldi - Haldi — How It Works https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1748639982140-GH2RR8INBID4XEKT0GR1/Haldi+get+started.png Haldi - Haldi — What It Is https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1748640122044-GU3004E25CWS88MGNF81/Haldi+personal+example+1.png Haldi - Haldi — Sample profile https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1748640149049-2DNXC95G9KD5PEO3T0R8/Haldi+personal+example+2.png Haldi - Haldi — Sample profile http://www.mollywatsonwriter.com/opentable daily 0.75 2025-11-20 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1748649074298-WEIVH7XZ5K558W4EJMU4/DINE+ON+all+SF.jpeg OpenTable - OpenTable DINE ON Campaign Crafted copy for the brand’s first-ever out-of-home campaign designed to celebrate restaurants post-pandemic. After app use in the San Francisco Bay Area jumped, the campaign was expanded to five more cities. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1748649074298-WEIVH7XZ5K558W4EJMU4/DINE+ON+all+SF.jpeg OpenTable - OpenTable DINE ON Campaign Crafted copy for the brand’s first-ever out-of-home campaign designed to celebrate restaurants post-pandemic. After app use in the San Francisco Bay Area jumped, the campaign was expanded to five more cities. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1748652692206-ZVKJUUQF4CMFBYOY9MY2/OpenTable+Vibe+Shift.png OpenTable - The Vibe Shift Led the OpenTable content teams (B2C and B2B) towards glory with a blog package that covered restaurants as a concept and cultural phenomenon. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1748649125896-XG0R1X8U6N2QHO39NTJI/Copy+of+OpenTable+Verbal+Guidelines+-+The+OpenTable+Voice.jpg OpenTable - OpenTable Verbal Guidelines Developed the brand’s first-ever single brand voice that flexed across audiences (diners and restaurants), teams, and channels. Click through to see the guidelines. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1748652010054-95FPUUHC0NCYYME68OUH/OT+Content+Workshops.png OpenTable - OpenTable Content Workshops A selection of real world examples used to get real nerdy about words (I promise, the team loved these!). See the selection here. https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1748653945715-KXKQ3KBXF4AG1MVRRHCO/A+Premium+Voice+%28Brand+Shift+2023%29+%2818%29.jpg OpenTable An exploration of how a shift in tone might appeal to a different group of diners and restaurants. See the presentation here. http://www.mollywatsonwriter.com/read-me daily 0.75 2025-05-31 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/6e294a75-9951-4c2d-b3bd-43694a395b9e/MollyinParis.jpeg About - Brand voice. Key messaging. Content plans. Editorial support. I can help. I’m an author, editor, and content/copy/brand expert known for creating clear guidelines and strategies for organizations of all sizes. I focus on distinct voice development, compelling storytelling, crystal clear messaging, and audience-first communications. I also work with writers (and non-writers) to get their projects off the ground or over the finish line with kindness, expertise, and humor. http://www.mollywatsonwriter.com/contact daily 0.75 2025-05-26 http://www.mollywatsonwriter.com/tale-of-two-cows daily 0.75 2019-08-25 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566700342168-LICQXS1FTD6S1RR6BE6S/Tale+of+Two+Cows.jpg Tale of Two Cows http://www.mollywatsonwriter.com/homepage daily 0.75 2019-09-04 https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1566662188443-TKTS8N6Y4VQ574E1XXLN/EdibleCommunitiesHomepage.png Homepage https://images.squarespace-cdn.com/content/v1/56d77da2c2ea51af9152bf1c/1567293864831-XF2ID3W1L3RF7VWIM4OA/Crab1.jpg Homepage http://www.mollywatsonwriter.com/workshops daily 0.75 2025-05-30