Sweat Equity & Co.
Sweat Equity & Co.

Naming project for SF Museum of Modern Art Shadow Shop participant.

Bottlista
Bottlista

Branding, content creation, and copywriting for a still-to-launch iced coffee and tea company. Summer 2016.

Munchery Delivery Wave Announcement
Munchery Delivery Wave Announcement

Naming (Delivery Wave) and copywriting for to-your-desk lunch service for Munchery. Summer 2015.

Event Hand-Out
Event Hand-Out

Creative conception and copywriting for all-purpose event print collateral. September 2016.

Munchery x Roy Choi
Munchery x Roy Choi

Copywriting for a cobranding and partnership announcement, including exclusive dish descriptions. June 2015.

Ad for SF Giants Opening Day
Ad for SF Giants Opening Day

Creative conception and copywriting. Spring 2016.

Consumer Reports Greener Choices
Consumer Reports Greener Choices

Copywriting for Consumer Reports Greener Choices website. See more at Greener Choices. March 2016.

Hotel Listings
Hotel Listings

You know those blurbs about hotels that pop up on Google maps? I was a writer and then editor on that project for over two years. Lost count of how many I wrote, and then edited hundreds (thousands?) more. 2013-2016

What Is Munchery?

Scriptwriting for whiteboard animation video explaining the many products and possibilities of Munchery. January 2016.

Animation by Mark Wooding/Kram Gallery

Munchery Water Bottle Label
Munchery Water Bottle Label

Label telling customers that the frozen water bottle isn't a mistake; it's an ice pack.

Local Artisan Cafes
Local Artisan Cafes

Branding, content, and copywriting. Identifying key values to create a story about the food, the chefs, and the company. 2014.

Great Places to Work
Great Places to Work

Sample of one of scores of profiles. Research—including raw data, surveys, and interviews—and copywriting.

Upgrade Your Snack, Kashi
Upgrade Your Snack, Kashi

Upgrade Your Snack snack trial event and homepage copy for Kashi.com. For Barbarian Group.

Sweat Equity & Co.
Bottlista
Munchery Delivery Wave Announcement
Event Hand-Out
Munchery x Roy Choi
Ad for SF Giants Opening Day
Consumer Reports Greener Choices
Hotel Listings
What Is Munchery?
Munchery Water Bottle Label
Local Artisan Cafes
Great Places to Work
Upgrade Your Snack, Kashi
Sweat Equity & Co.

Naming project for SF Museum of Modern Art Shadow Shop participant.

Bottlista

Branding, content creation, and copywriting for a still-to-launch iced coffee and tea company. Summer 2016.

Munchery Delivery Wave Announcement

Naming (Delivery Wave) and copywriting for to-your-desk lunch service for Munchery. Summer 2015.

Event Hand-Out

Creative conception and copywriting for all-purpose event print collateral. September 2016.

Munchery x Roy Choi

Copywriting for a cobranding and partnership announcement, including exclusive dish descriptions. June 2015.

Ad for SF Giants Opening Day

Creative conception and copywriting. Spring 2016.

Consumer Reports Greener Choices

Copywriting for Consumer Reports Greener Choices website. See more at Greener Choices. March 2016.

Hotel Listings

You know those blurbs about hotels that pop up on Google maps? I was a writer and then editor on that project for over two years. Lost count of how many I wrote, and then edited hundreds (thousands?) more. 2013-2016

What Is Munchery?

Scriptwriting for whiteboard animation video explaining the many products and possibilities of Munchery. January 2016.

Animation by Mark Wooding/Kram Gallery

Munchery Water Bottle Label

Label telling customers that the frozen water bottle isn't a mistake; it's an ice pack.

Local Artisan Cafes

Branding, content, and copywriting. Identifying key values to create a story about the food, the chefs, and the company. 2014.

Great Places to Work

Sample of one of scores of profiles. Research—including raw data, surveys, and interviews—and copywriting.

Upgrade Your Snack, Kashi

Upgrade Your Snack snack trial event and homepage copy for Kashi.com. For Barbarian Group.

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