Naming project for SF Museum of Modern Art Shadow Shop participant.
Branding, content creation, and copywriting for a still-to-launch iced coffee and tea company. Summer 2016.
Naming (Delivery Wave) and copywriting for to-your-desk lunch service for Munchery. Summer 2015.
Creative conception and copywriting for all-purpose event print collateral. September 2016.
Copywriting for a cobranding and partnership announcement, including exclusive dish descriptions. June 2015.
Creative conception and copywriting. Spring 2016.
Copywriting for Consumer Reports Greener Choices website. See more at Greener Choices. March 2016.
You know those blurbs about hotels that pop up on Google maps? I was a writer and then editor on that project for over two years. Lost count of how many I wrote, and then edited hundreds (thousands?) more. 2013-2016
Scriptwriting for whiteboard animation video explaining the many products and possibilities of Munchery. January 2016.
Animation by Mark Wooding/Kram Gallery
Label telling customers that the frozen water bottle isn't a mistake; it's an ice pack.
Branding, content, and copywriting. Identifying key values to create a story about the food, the chefs, and the company. 2014.
Sample of one of scores of profiles. Research—including raw data, surveys, and interviews—and copywriting.
Upgrade Your Snack snack trial event and homepage copy for Kashi.com. For Barbarian Group.